The Station launches donation drive for Memphis students and families

The Station has started a Community Round Up campaign and school-supply drive in Memphis to support White Station High School athletics and children heading back to school. The effort runs through Aug. 31 and includes a dollar-for-dollar match on the first $1,000 in customer donations.

Why it matters: - The Station is using customer purchases and community donations to direct money and supplies to local students and families in Memphis. - The campaign puts immediate support behind White Station High School student-athletes and Mid-South children preparing for the school year.

What happened: - The Station, a liquor superstore at 870 South White Station Road in Memphis, launched a Community Round Up Initiative on July 15. - Shoppers can round up purchases to the nearest dollar at checkout and donate the change. - All round-up donations collected from July 15 through Aug. 31 will go to the White Station High School Athletic Program. - The Station will match the first $1,000 in customer round-up donations. - The store is also collecting new school supplies and backpacks through Aug. 31. - Global Alliance Outreach will distribute the donated items to children and families in need across the Mid-South.

The details: - The Community Round Up program is designed to support different nonprofit or community organizations throughout the year. - Ethan Edwards, owner of The Station, said the goal is to run a business that invests in the community. - Edwards said the round-up program gives customers an easy way to help and that the launch support for White Station High School Athletics is the first focus. - The Station says it is Memphis' largest wine, spirits and beer retailer. - The store says it offers a broad selection, expert recommendations, weekly tastings and educational events. - More information is available at The Station Memphis or in person at the store.

Between the lines: - The Station is tying charitable giving to routine shopping, which can widen participation beyond traditional fundraising drives. - The dual effort, cash donations and school-supply collection, targets both athletic programs and basic back-to-school needs. - The matching pledge creates a short-term incentive for customers to give early in the campaign.

What's next: - The round-up campaign for White Station High School Athletics runs through Aug. 31. - School-supply and backpack donations will be accepted at The Station through Aug. 31. - The Station says similar Community Round Up efforts will rotate to other organizations later in the year. - Customers can learn more by visiting the store or the company website.