Army veterans launch Nashville mural photo tour

Nashville Adventures and JHR Photography have teamed up to offer what they call the city’s only private, professionally photographed mural tour. The new experience is now booking and targets visitors who want edited, high-resolution photos at Music City landmarks and hidden spots.

Why it matters: - The new tour gives Nashville visitors a private photo experience instead of the group selfie-and-phone-photo format common in many city tours. - The product targets high-demand occasions like bachelorette parties, engagements, birthday trips and content creation, where polished images have clear value. - The launch expands two veteran-owned businesses in Nashville’s tourism and creative economy.

What happened: - Nashville Adventures and JHR Photography launched the Nashville Mural Photo Tour. - The companies announced the partnership on June 28, 2026. - The experience pairs Nashville Adventures founder Paul Whitten with JHR Photography founder Jayson Rivas. - The tour is now available for booking at nashvilleadventures.com/nashville-mural-photo-tour.

The details: - The tour is private and led exclusively by Jayson Rivas. - Guests receive professional equipment, expert posing direction and visits to murals and hidden photo spots across Nashville. - Each session includes a professionally edited, high-resolution digital gallery delivered after the tour. - Tours run 60 to 90 minutes. - The experience is offered for bachelorette parties, girls trips, birthday celebrations, engagements, couples, content creators and friends-and-family groups. - Whitten and Rivas both served in the U.S. Army and deployed to the same combat zones. - Rivas is a former U.S. Army Special Forces Green Beret and a Nashville Ambassador for Bunker Labs. - Nashville Adventures is Nashville’s only veteran-owned and operated tour operator. - JHR Photography has operated in Nashville since 2017 and serves corporate, event and personal branding clients. - JHR Photography has recognition from the Nashville Area Chamber of Commerce.

Between the lines: - The partnership blends tourism and professional photography into one packaged experience, which could help Nashville Adventures stand out in a crowded visitor market. - Whitten framed the launch as filling a gap in Nashville’s tourism offerings, especially for travelers who want more than casual snapshots. - Rivas framed the tour as a way to help guests relax while leaving with polished images, signaling a premium, service-heavy approach. - Nashville Adventures has also been recognized by USA Today, CNN and The Tennessean, which gives the company broader name recognition in the market.

What’s next: - Nashville Adventures and JHR Photography will market the tour to visitors seeking customized group experiences and branded photo content. - The booking page is live now, so the next milestone is customer adoption and repeat demand. - The companies are positioned to expand the model if the tour gains traction with Nashville travelers.

The bottom line: - Two veteran-owned Nashville businesses are betting that tourists will pay for a private mural tour that delivers both a city experience and professional photos.