Hot Shot’s Secret renews IHRA Pro Pulling sponsorship for 2026 and 2027

By AI, Created 4:49 PM UTC, May 18, 2026, /AGP/ – Hot Shot’s Secret signed a two-year sponsorship extension with the IHRA Pro Pulling Series for the 2026 and 2027 seasons, keeping the company as the exclusive fuel, fuel additive, oil and oil additive sponsor. The deal also adds title sponsorship of the Champions Tour and a Super Farm Tractor class as the pulling series expands its broadcast and event footprint.

Why it matters: - The agreement keeps a major motorsports brand tied to one of pulling’s most visible series through 2027. - The sponsorship combines naming rights, class support and product exclusivity, giving Hot Shot’s Secret broad exposure across competition and fan touchpoints. - The deal arrives as IHRA Pro Pulling adds media reach and a new tour structure, which could deepen sponsor value and audience growth.

What happened: - Hot Shot’s Secret announced a renewed sponsorship agreement with the IHRA Pro Pulling Series for the 2026 and 2027 seasons. - The company remains the official and exclusive fuel, fuel additive, oil and oil additive sponsor for the series. - Hot Shot’s Secret also becomes title sponsor of the Champions Tour. - The company adds title sponsorship of the Super Farm Tractor class in the Fendt High Stakes Series. - The announcement was made from Mt. Gilead, Ohio, on May 12, 2026.

The details: - The Hot Shot’s Secret Champions Tour includes more than 14 major Midwest events. - The first event is set for May 15 at The Track at Holzhauers in Nashville, Illinois. - The tour is scheduled to conclude in August at the Scheid Diesel Extravaganza in Terre Haute, Indiana. - Hot Shot’s Secret plans to attend more than 20 events tied to the sponsorship. - Company representatives will be available at the booth to answer questions, hand out product samples and provide educational materials. - The booth will also feature exclusive specials and products. - Pro Pulling coverage runs across the league’s in-house livestream at propulling.tv and Speed Sport 1, which reaches more than 150 million homes and is available on Amazon Prime Video, Roku, Fubo and Apple TV. - Hot Shot’s Secret also directs readers to HotShotSecret.com for its full line of fuel and oil treatments. - The company points followers to Facebook and Instagram for updates and uses the hashtag #hotshotsecret.

Between the lines: - The sponsorship is more than a logo placement deal; it links product marketing, event presence and broadcast visibility across the season. - IHRA’s emphasis on new media coverage and social media suggests the series is trying to widen its audience while keeping longtime supporters engaged. - A two-year commitment signals confidence from both sides in the series’ growth trajectory.

What’s next: - The Champions Tour begins May 15 and runs through the summer Midwest schedule. - Hot Shot’s Secret will continue activating at events through the 2026 and 2027 seasons. - The company and the series are positioning the sponsorship around expanded coverage, fan engagement and product visibility.

The bottom line: - Hot Shot’s Secret is doubling down on pulling with a two-year extension that locks in exclusivity, adds new tour sponsorships and broadens its presence across the sport.