Crown Automotive buys Boswell’s Country Roads Harley-Davidson

By AI, Created 9:56 AM UTC, May 20, 2026, /AGP/ – Crown Automotive and PowerSports Group has acquired Boswell’s Country Roads Harley-Davidson in Cookeville, Tennessee, adding a fourth Harley-Davidson dealership in the state over the past two years. The deal expands the group’s footprint across Tennessee and North Carolina and deepens its push into the Upper Cumberland riding market.

Why it matters: - The acquisition gives Crown-Smoky Mountain Motor Company a bigger presence in Tennessee’s motorsports market. - The deal adds another Harley-Davidson dealership to a portfolio that already spans multiple Tennessee cities and five additional retail outlets in Tennessee and North Carolina. - Crown Automotive is positioning the Cookeville store as a hub for riders in the Upper Cumberland region.

What happened: - Crown-Smoky Mountain Motor Company, a division of Crown Automotive and PowerSports Group, acquired Boswell’s Country Roads Harley-Davidson in Cookeville. - The transaction was announced May 6, 2026. - The Cookeville dealership becomes the fourth Tennessee Harley-Davidson store to join the Crown Automotive family in the last two years. - The dealership is now part of Crown-Smoky Mountain Motor Company, which also includes Smoky Mountain Harley-Davidson in Maryville, Rocky Top Harley-Davidson in Pigeon Forge and Thunderhead Harley-Davidson in Kodak.

The details: - Crown-Smoky Mountain Motor Company also operates five additional retail outlets across Tennessee and North Carolina. - Kevin Hawkins, CEO and executive director of Crown Automotive and PowerSports Group, said the company wants to keep providing Cookeville with strong service and sees Country Roads as a fit with its customer focus, teamwork, integrity and growth values. - Scott Maddux, president and founder of Smoky Mountain Harley-Davidson, said the Cookeville acquisition is personal because the area is home for members of the leadership team, including Maddux. - Maddux said the leadership team had envisioned being part of the dealership’s story for more than 20 years. - Maddux said the Hickingbotham and Boswell families entrusted Crown-Smoky Mountain with the dealership’s future. - Maddux said the company aims to build Country Roads Harley-Davidson into a destination for riders across the Upper Cumberland and beyond.

Between the lines: - The purchase extends a broader regional consolidation strategy inside Crown Automotive’s power sports business. - The Cookeville location adds both geographic reach and local familiarity, which can matter in a riding community shaped by trust and repeat business. - The emphasis on values and local ties signals Crown-Smoky Mountain wants to present the deal as a continuity play, not just an expansion.

What’s next: - Crown-Smoky Mountain said it will continue serving the Cookeville market under the Country Roads Harley-Davidson name. - The company is expected to use the acquisition to deepen service, sales and brand loyalty across the Upper Cumberland. - The broader dealership network will continue linking Tennessee stores with Crown Automotive’s outlets in neighboring North Carolina.

The bottom line: - Crown Automotive is steadily building a larger Harley-Davidson footprint in Tennessee, and Cookeville is now part of that expansion.