Don Farrell featured on Close Up Radio for Fresh Revenues work

By AI, Created 11:06 AM UTC, May 20, 2026, /AGP/ – Don Farrell, founder and chief cultivating officer of Fresh Revenues, was recently featured on Close Up Radio to discuss his sales, service and leadership training business. The interview also highlighted his apps for homelessness outreach and traveler connection, plus his results-focused approach to helping businesses improve revenue and retention.

Why it matters: - Don Farrell’s work sits at the intersection of sales training, frontline service, and measurable business performance. - Fresh Revenues says its model can help businesses improve revenue and reduce turnover at the same time. - Farrell is also applying the same problem-solving approach to social and travel tools aimed at broader community use.

What happened: - Close Up Radio featured Don Farrell, founder and chief cultivating officer of Fresh Revenues, in an interview with Jim Masters on Monday, May 4, at 10 a.m. Eastern. - The conversation followed Farrell’s long career in hospitality, sales, consulting, and training. - Farrell also discussed the podcast episode, the iHeart episode, and the Spotify episode.

The details: - Farrell started in hospitality at age 15, washing dishes before moving through roles at Marriott Hotels from the kitchen to the front desk and then the sales office. - He later reached the C-suite at Holiday Inn during a major expansion period and helped with the development of Hampton Inns, Embassy Suites, Crowne Plaza and Homewood Suites. - Farrell launched a consulting business from a spare bedroom in 1986. - After making hundreds of cold calls, Farrell began guaranteeing results: if clients did not receive the promised revenue increase, they did not pay. - A turning point came when Farrell helped a reservation agent improve her call handling, which led to $800,000 in bookings from a single reservations desk. - That experience helped shape a training business that grew to 380 associates, 10,000 clients and licensees in 44 countries. - Fresh Revenues says it provides tactical training in sales, service, leadership and culture for businesses worldwide. - The company says its approach emphasizes reinforcement, accountability and incentives. - Farrell said training often fails when companies do not measure it, do not connect it to incentives, are not prepared for turnover, and do not coach it. - Fresh Revenues says clients have reduced turnover by up to 40% while also driving revenue gains. - Farrell launched Fresh Revenues with a team of 20 to offer more customizable, client-specific solutions. - Fresh Revenues backs its work with the same results guarantee: if the client does not see the desired results, Farrell does not get paid. - Farrell also speaks at conferences and consults C-suite leaders on leadership effectiveness.

Between the lines: - Farrell’s pitch is built on accountability, not inspiration alone. - The business model blends training with performance guarantees, which is meant to make the offer easier for clients to evaluate. - The app projects extend that same mindset into public problems and consumer experiences. - Uptake for the homelessness app has been a challenge, but Farrell continues to pursue adoption in Memphis first.

What’s next: - Farrell plans to keep pushing the FarEver app in Memphis to connect people in crisis with resources, volunteers and organizations. - Farrell is also advancing TaggedTrip, an app designed to connect travelers around shared interests such as chess and pickleball. - Fresh Revenues will continue selling sales, service, leadership and culture training to businesses and executives.

The bottom line: - Farrell is using one formula across business and community work: measure the outcome, tie it to action, and make the result matter.